CREE Collaborates with US Football Star in LED Promotional Video
With the FIFA Women’s World Cup fever upon, LED manufacturer CREE has released a new ad with US Women’s Football star Abby Wambach to promote the company’s LED light bubs.
In an effort timed to coincide with the FIFA Women’s World Cup tournament, LED light brand Cree has teamed with U.S. Women’s Soccer Team member Abby Wambach for a video stunt to tout the brand’s LED lighting. In an empty and dark stadium, Abby points to six old lights made with fluorescent, metal halide and incandescent technology suspended above a soccer field. After turning to the camera and saying, “Check this out,” she then proceeds to make six shots, each of which takes out one of the old lights. The video ends with, “Time to end bad lighting. Cree. Light a better way.” Read more at Marketing Land.