How something looks can greatly impact a product’s success in its market. In the case of this LED, the approach is to mimic the classic light bulb’s appearance. It's no secret that LED bulbs are far more efficient than traditional incandescent lights. One drawback, though, is a different look than the bulbs that people are accustomed to. Philips has just launched a new clear LED bulb that features the traditional light bulb shape and look, but with the efficiency benefits of modern offerings. Aside from keeping the traditional bulb shape, Philips also designed its clear LED to feature the same type of lighting as users expect from a traditional filament bulb. Additionally, it's built in such a way that it can emit the light in all directions, instead of focusing it in a specific area in the way many LED bulbs do. More on the story at Giz Mag.


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