GE Light Bulbs

ByteLight, aBoston-based indoor lighting company, is now teaming up with General Electric for a new line up of light fixtures. Boston-based retail indoor location company ByteLight announced on Thursday that it has inked a partnership with General Electric to usher in the wave of next-generation light fixtures. ByteLight will embed its Bluetooth LE-powered indoor location technology into GE’s energy efficient LED Luminaire-IS Series lights, allowing them to be compatible with the much buzzed-about beacons and other in-store mobile engagement platforms. Retailers will then have the ability to get the precise spots of their shoppers using ByteLight’s opt-in application. Whereas beacons only work with iPhone 4S models and later versions, and newer Android devices, ByteLight and GE’s solution works with any and all Android and iOS phones equipped with a camera. The result: Retailers get all the benefit of Bluetooth LE beacons right in their lights, without having to purchase and install actual beacons. The whole story at BostInno.


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